PRODUCT HIGHLIGHTS
- First of kind product
- No FDA Hurdles — 2012 product launch
- Recurring revenue business model
- Patent protection — two issued patents and others pending
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Growing $50+ billion recession proof target market
- 73 million U.S. households own a pet
- Pet spend doubled in past decade
- Pet Parents (target segment) spend 50-66% more annually on their pets than average pet owners
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National consumer research study reported 76% of pet parents expressed top
box interest and intent to buy (IW Research quantitative study, May 2011)
- Peace of mind was the primary attribute and motivator
Approved for the 2012 Minnesota Angel Tax Credit
Copyright 2011 Anser Innovation LLC. Minneapolis, MN. All rights reserved.