CONNECTION AND INTERACTION, ANYWHERE, ANYTIME.

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PRODUCT HIGHLIGHTS

  • First of kind product
  • No FDA Hurdles — 2012 product launch
  • Recurring revenue business model
  • Patent protection — two issued patents and others pending
  • Growing $50+ billion recession proof target market
    • 73 million U.S. households own a pet
    • Pet spend doubled in past decade
    • Pet Parents (target segment) spend 50-66% more annually on their pets than average pet owners
  • National consumer research study reported 76% of pet parents expressed top box interest and intent to buy (IW Research quantitative study, May 2011)
    • Peace of mind was the primary attribute and motivator
Approved for the 2012 Minnesota Angel Tax Credit